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About Equity Release Supermarket

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Mark Gregory
Checked for accuracy and updated on 26 January 2023

Equity Release Supermarket® was founded by Mark Gregory in 2008.

Mark was an equity release adviser and so he understands both the customer journey and how equity release can help change people’s lives. He had a unique vision for the market.

One where he could offer his customers the very best impartial financial advice, access plans from the whole marketplace, recommend the best equity release deals, and make the most of technology to help his customers.

That vision became Equity Release Supermarket, which in just a few years has grown to become one of the leading equity release advisory services and helped thousands of people to enjoy financial freedom through equity release.

We are built upon outstanding financial advice

Offering the highest quality financial advice is central to Equity Release Supermarket’s success. From the early days, Mark has carefully recruited his financial advisers from leading companies such as Aviva and Prudential.

He personally interviews and appoints all the advisers that join Equity Release Supermarket to ensure that they share the same passion for helping people achieve their financial goals through equity release.

To ensure that we continue to offer the very best service to our customers, we have our own Training Academy, to continually develop our existing advisers and recruit and nurture the very best talent into the equity release industry.

20+ Advisers at the 2019 Equity Release Awards

Mark accepting the award for Best Financial Adviser – 20+ Advisers at the 2019 Equity Release Awards.

To offer you extra peace of mind, all our advisers are members of the Equity Release Council, a voluntary trade body, which aims to ensure that advisers act with integrity and transparency in offering high-quality products and services to customers. The Equity Release Council standards exist to ensure that equity release products are safe and reliable. You can check our adviser’s membership details here. The Financial Conduct Authority (FCA), which is the UK’s financial services watchdog, also has a register of all the advisers and firms, detailing what activities they have regulatory permissions for. It is advisable that you check the firm that you are dealing with is listed, and you can check Equity Release Supermarket’s credentials here.

While we don’t ask for plaudits, we’re also very proud of what our customers have to say about us in the review site feefo and in social media. The equity release industry has also given us a number of awards, which shows that we are doing the right thing for our customers.

"I was Googling for equity release that allowed partial repayments & read the details on the site as I had been considering this for 12 months.
Simon took all the time needed in our phone calls to make sure I understood the process & responded quickly to emails. "

Mrs S, Willenhall, West Midlands

Read more reviews

We appreciate our customers

Because we were founded by equity release advisers, we understand and appreciate that equity release is a big financial decision and that you will have lots of questions for us.

That’s why when you speak to us, the first person you will speak to is your local Equity Release Supermarket adviser.

We don’t have call centres – just friendly expert advisers that are on hand to answer all your questions and be by your side throughout the whole process. How you work with your adviser is also up to you.

Our local advisers can meet you in the comfort of your home, discuss your needs over the phone, use the latest video technology – or why not use a combination of each? We’ll let you decide.

We also think it’s important that you can track your application. Therefore, we provide you with your own secure, online dashboard, where we’ll keep you up to speed with progress and store all your important documents for reference. You can access this, whenever you want to and wherever you are - 24/7.

Our open and honest approach

You wouldn’t buy a car without first test driving it, so why would you take a big financial decision like equity release without researching and understanding which plans could be right for you?

Unlike our competitors, we are the only company in the equity release market that gives you access to the latest plans with our unique ‘Compare Deals’ tool. This allows you to search the market across all the different types of plans that are available right now. With over 200 versions to choose from, it helps being able to do your own research, in your own time.

You’ll also find a range of calculators and research tools on our website. These are all designed to help you learn about equity release and whether it is right for you, before you take the next step and get in touch with your local equity release adviser.

And when you’re ready, we’re here to help you enjoy financial freedom!