Release and Realise

Equity Release Supermarket are award winning equity release specialists with extensive knowledge in helping homeowners realise their goals and dreams.

Established in 2008, we have provided advice and guidance to thousands of over 55-year old’s, looking to utilise their property to enhance their lifestyle. Our friendly team of equity release advisers offer a transparent and informative approach from the whole of the equity release market. You can therefore be assured that we act on your behalf by listening carefully to your requirements and making a recommendation that takes both you & your beneficiaries interests to heart. This honest approach to releasing equity covers the advantages & disadvantages of equity release & whether equity release is even right for you.

Knowledge is Power

True to its name, Equity Release Supermarket provide information on ALL equity release mortgages that are regulated & protected by the Financial Conduct Authority (FCA) and also members of the Equity Release Council. We embrace all types of home equity products from the most popular lifetime mortgage to home reversion plans, through to retirement mortgage schemes. No one plan fits all, therefore we take care to ascertain your requirements. We fully understand the user experience, hence unlike many other equity release firms, Equity Release Supermarket help educate homeowners about equity release schemes by using a suite of online and offline tools. We feel this personal approach helps answer the three main questions being – ‘What is Equity Release?’, ‘What is the Maximum Equity Release?’ and ‘Which are the Best Equity Release Schemes?

Let’s Make it Possible

The Equity Release Supermarket website has been designed to facilitate the homeowners journey from learning all about equity release to helping reach its final conclusion. Feel free to utilise our suite of online tools such as the Equity Release Calculator which calculates the maximum release of equity and our Compare Deals Tables with our unique ‘Smart Search’ facility which personalises your requirements in order to help you find the best equity release deals available today. Being one of the UK’s top brokers, we take advantage of our economies of scale to provide some of the best lifetime mortgage deals in the market including free valuations, cashbacks & specially reduced interest rates. However, it’s not just about products. We realise the many aspects in transacting a successful lifetime mortgage application. This is where Equity Release Supermarket offers clients a unique service proposition.

Communication is Key

Keeping our clients regularly informed is one of our key targets. By listening to customer feedback, we are proud to announce we have developed and implemented a host of new features, helping customers to keep upto date with their application progress. Using a secure personalised online login, we now offer a case tracking facility enabling our customers to check 24/7 the current stage of their equity release application. To complement this, we provide automated email instructions advising when the key stages have been reached and the next steps to follow. Access to documentation is important, hence via your secure login we also provide access to your Valuation Report, Offer Document and your personalised Suitability Report. All these features we feel have contributed towards Equity Release Supermarket attaining the creditable 100% FEEFO Trusted Merchant Status which we are extremely proud of. Please check our equity release testimonials section below for further confirmation from our satisfied customers.


These are lifetime mortgages and home reversion plans. To understand their features and risks, please ask for a personalised key facts illustration. The content of the Site is provided for information only and not intended to amount to advice upon which you should rely. You must obtain specialist or professional equity release advice before taking, or refraining from, any action on the basis of the content on the Site.


"Mark,Thank you so much for arranging the Just Retirement Lifetime Mortgage for me.
When you see yourself running out of money potentially, this really is a lifeline, which also opens up more opportunities in life itself, so the Equity Release Plan is a godsend "
Mr M - Worthing, Sussex

"The service we received from Allen and the team was speedy, efficient and friendly. I would have no hesitation whatsoever in recommending Equity Release Supermarket to my friends and family’."
Mr. & Mrs. B. – Buckinghamshire

"Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone I spoke to, either on the phone or in person, seemed as if they genuinely had MY interests at heart."
Graham Evans

"Glen was attentive, informative and nothing was too much trouble in taking the time to answer our questions and everything was sorted quickly and efficiently. We wouldn’t hesitate to recommend your services to anyone."

"Cathy Miller has been wonderful in helping me. She was always there for support and reassurance, answering any questions I had and responding very quickly. Thank you Cathy!"

"Equity Release Supermarket have been the best Company we have ever dealt with. Our adviser has been amazing and everything was completed in 6 weeks hassle free. It all went smoothly and we can’t thank you enough."
Mark Rumney

"Mark Rumney was professional, patient and explained every aspect of my equity release in great detail. He is a credit to your company. Please pass on my thanks for the efficient way my request was completed."
Mark Rumney

"The service I received from Simon Bates was exceptional. He was extremely knowledgeable and very easy to approach and talk to. I was able to voice every question and concern I had with complete confidence in his ability to answer them."

"We dealt with Ian Seabrook who was knowledgeable and professional in his advice and guidance. We never felt pressured and he was very patient when addressing our many questions and concerns. We feel very happy with the outcome."
Ian Seabrook

"Equity Release Supermarket really got things moving with my application and business was concluded within two weeks of contacting them. Very impressed with the service. Thank you so much."
Mark Gregory

"We were looking for guidance through the myriad options of equity release and we found it here. Excellent advice, very prompt service with valuation and solicitor and a great deal we would not even have considered if we had not taken advice."
Mark Gregory

"I found the service first class. In particular, I was most impressed with agent Nigel Hall. Although we only communicated via phone or email, his friendly manner and knowhow prompted me to select EquityRelease Supermarket over other possible candidates. Wise choice!"