Release and Realise – Equity Release Supermarket

Equity Release Supermarket are award winning equity release specialists with extensive knowledge in helping homeowners realise their goals and dreams.

Established in 2008, we have provided advice and guidance to thousands of over 55-year old’s, looking to utilise their property to enhance their lifestyle. Our friendly team of equity release advisers offer a transparent and informative approach from the whole of the equity release market. You can therefore be assured that we act on your behalf by listening carefully to your requirements and making a recommendation that takes both you & your beneficiaries interests to heart. This honest approach to releasing equity covers the advantages & disadvantages of equity release & whether equity release is even right for you.

Knowledge is Power

True to its name, Equity Release Supermarket provide information on ALL equity release mortgages that are regulated & protected by the Financial Conduct Authority (FCA) and also members of the Equity Release Council. We embrace all types of home equity products from the most popular lifetime mortgage to home reversion plans, through to retirement mortgage schemes. No one plan fits all, therefore we take care to ascertain your requirements. We fully understand the user experience, hence unlike many other equity release firms, Equity Release Supermarket help educate homeowners about equity release schemes by using a suite of online and offline tools. We feel this personal approach helps answer the three main questions being – ‘What is Equity Release?’, ‘What is the Maximum Equity Release?’ and ‘Which are the Best Equity Release Schemes?

Let’s Make it Possible

The Equity Release Supermarket website has been designed to facilitate the homeowners journey from learning all about equity release to helping reach its final conclusion. Feel free to utilise our suite of online tools such as the Equity Release Calculator which calculates the maximum release of equity and our Compare Deals Tables with our unique ‘Smart Search’ facility which personalises your requirements in order to help you find the best equity release deals available today. Being one of the UK”s top brokers, we take advantage of our economies of scale to provide some of the best lifetime mortgage deals in the market including free valuations, cashbacks & specially reduced interest rates. However, it’s not just about products. We realise the many aspects in transacting a successful lifetime mortgage application. This is where Equity Release Supermarket offers clients a unique service proposition.

Communication is Key

Keeping our clients regularly informed is one of our key targets. By listening to customer feedback, we are proud to announce we have developed and implemented a host of new features, helping customers to keep upto date with their application progress. Using a secure personalised online login, we now offer a case tracking facility enabling our customers to check 24/7 the current stage of their equity release application. To complement this, we provide automated email instructions advising when the key stages have been reached and the next steps to follow. Access to documentation is important, hence via your secure login we also provide access to your Valuation Report, Offer Document and your personalised Suitability Report. All these features we feel have contributed towards Equity Release Supermarket attaining the creditable 100% FEEFO Trusted Merchant Status which we are extremely proud of. Please check our equity release testimonials section below for further confirmation from our satisfied customers.

These are lifetime mortgages and home reversion plans. To understand their features and risks, please ask for a personalised key facts illustration. The content of the Site is provided for information only and not intended to amount to advice upon which you should rely. You must obtain specialist or professional equity release advice before taking, or refraining from, any action on the basis of the content on the Site.

Testimonials

"We approached several companies and found yours to be quick, informative and very professional throughout."
Mr & Mrs N - Louth, Lincolnshire

"I liked the fact there is a system where the customer can keep track of their application.
I got the feeling the smaller company gives you a more personal service as had Gareth’s mobile number so I could text, or ring whenever I needed to."
Mr & Mrs M - Sutton Coldfield

"There were several telephone conversations with the adviser which were very helpful.
Furthermore, Simon spent time talking with my son & it was good to meet the adviser in my home."
Mrs H - Stoke-On-Trent

"After a setback with Age Partnership we certainly will recommend the services of Equity Release Supermarket to anyone who asks!
Allen Tomlinson was determined to find a provider for us, as our situation was unusual. Many thanks Allen for refusing to give up! "
Mr S - Norwich, Norfolk

"From the start to finish we were very pleased with the service we received. Simon was very understanding with our queries & it’s a load off our minds that we don’t need to move now.
The money has come through and we can plan to get things done in the house, without the financial worry."
Mr & Mrs L - Chelmsford, Essex

"A very good and reliable service.
Very professional"
Mr D - Redhill, Surrey

"The financial adviser was proactive throughout the process, even when on holiday. "
Mr B - Shrewsbury, Shropshire

"Fast, friendly and efficient service.
Very clear explanation of options of the advantages and disadvantages
Never pressurised by Simon. "
Mr C - Conway, Wales

"Very easy, good information and non-intrusive i.e. no gimmicks!
Glen Pike was there when needed 10/10."
Mr & Mrs B - Yeovil, Somerset

"Gary Webster, my adviser, was there every step of the way, taking the stress from me, acting more like a friend than an adviser.
Gary helped me a lot and have come out feeling he found the best deal available. Thanks Gary."
Mr W - Wokingham, Berkshire

"Extremely happy with the speed of response following my initial request.
All our questions, both at the initial home visit & subsequently by email or phone, were answered giving us the confidence to proceed."
Mr V - Warrington, Cheshire

"Anthony couldn’t have been more helpful. He explained the pros & cons of each plan very clearly.
Most of all I appreciated not being treated as if I am senile.
Emails were answered without delay & he was at the end of the other phone whenever I needed to talk."
Mrs M - Skipton, North Yorkshire

"I found Simon most helpful and he kept me informed all the way through.
I would recommend Equity Release Supermarket to anybody I knew was looking for equity release."
Mr R - Linlithgow, West Lothian

"Gary, our adviser, made the whole equity release process easy to understand and – in as much as house purchase or sale can be – completely stress free"
Mr P - Cambridge

"I really think the service was faultless.
Superb clear advice and updates and a very swift process.
All done in a friendly, yet professional manner"
Ms R - Wandsworth, London

"Based on my experiences with Equity Release Supermarket, I cannot think of any improvements!
Allen gave me all the information and was happy to answer (and explain) any questions asked. "
Mrs F - Devizes, Wiltshire

"My adviser, Michael Filewood was very informative, patient and courteous at all times."
Mr & Mrs D - Southend-On-Sea, Essex

"We were very pleased with the professional and friendly approach from Allen and all the people involved in getting us on the way to obtaining our Lifetime Mortgage.
It has been easy to understand and has put us in a position to do the things we had planned. Thank you."
Mr & Mrs S - Southampton

"From Simon Bates the adviser, to the solicitors Ashfords in Exeter and Bristol, we were pleasantly surprised at every step.
Equity Release Supermarket were so easy and comfortable to deal with."
Mr P - Tutshill, Chepstow

"Good service – plain sailing and painless.
No mortgage now and getting a new kitchen, whoopee…after 30 years!"
Mrs S - Romford, Essex

"The advice, attention and service we received form Simon Coyne was consistently excellent throughout the process.
Thank you so much. "
Mrs I - Usk, Monmouthshire

"Everything was perfect.
Clear communication, regular updates, smooth, efficient services."
Mrs G - Radlett, Hertfordshire

"Ivor’s response was prompt and courteous.
Information given was precise and fully understandable."
Mr L - Bexleyheath, Kent

"Hi Anthony, I thought you would like to know the funds arrived in our account yesterday.
Thank you so much for your kind assistance and professionalism. We’ve worked in the finance industry for a combined 60 years & are able to recognise customer service at required levels. You delivered, well done. "
Mr & Mrs W - Bideford, Devon

"From start to finish, what was thought to be a harrowing experience has been effortless of the professional skills of all concerned ~ especially Simon Bates
Simon has that friendly touch that shines through at all times & always kept us up-to-date.
Application made 27th April – completion 8th June – WOW "
Mr & Mrs G - Milton Keynes

"Many thanks to Michael Filewood.
Impressive in all aspects from start to finish."
Mr E - Wakefield, Yorkshire

"Excellent customer service.
Professional and always gave great communication.
Thank you Simon."
Mr & Mrs R - Mansfield, Nottinghamshire

"I found Ian Seabrook very helpful and he always explained my questions really clearly.
With all the various forms and signing, I just knew he was available to assist me.
Please thank him for me. "
Mrs S - Chichester, West Sussex

"Ivor listened carefully and I felt he went that extra mile in looking for the best equity release plan for us.
He was so concerned that everything would be right for us.
He was fantastic."
Mr & Mrs L - Frinton-On- Sea, Essex

"I had an excellent experience using Gareth as he explained everything in easy to understand manner.
Gareth & his online tracking system kept me informed at all stages of the process.
I wouldn’t hesitate to recommend him to anyone."
Mrs P - Merseyside

"I can’t fault Allen Tomlinson’s advice, manner, contactability and professionalism.
I would have no hesitation in recommending his service.
With respect to ‘Equity Release Supermarket’, I found their website the most informative & the easiest to navigate. "
Mr Q - Folkstone, Kent

"The advice given by Gary was excellent. It was made clear, so we fully understood the commitment we were making.
Nothing hidden. exactly what we wanted.
We are both so very grateful."
Mrs M - Herne Bay, Kent

"Byron was a straight talking, no nonsense and very personable guy.
Brilliant."
Mr W - Watford, Hertfordshire

"I would be happy to recommend ‘Equity Release Supermarket’ to anyone; and would I would especially like to thanks Jennie Gray, who has been helpful and friendly throughout."
Mr & Mrs R - Peterlee, County Durham

"Darren was down to earth.
Direct and to the point.
No pressure placed on us.
Well done"
Mr & Mrs C - Northampton

"I was Googling for equity release that allowed partial repayments & read the details on the site as I had been considering this for 12 months.
Simon took all the time needed in our phone calls to make sure I understood the process & responded quickly to emails. "
Mrs S - Willenhall, West Midlands

"A pleasure to deal with Mark Rumney, great guy & straightforward to deal with. From our initial enquiry, to final completion was brilliant!!
Pity everything else in life isn’t so straightforward "
Mr & Mrs Craven - Shepshed

"George was extremely thorough, knowledgeable and approachable.
The process was fine-tuned and puts other areas of financial services to shame."
Mr & Mrs D - Wokingham, Berkshire

"We were very pleased with the process of obtaining an equity release mortgage. The whole process was explained very well – especially the drawbacks & great care was taken to ensure we understood it all. I would recommend Equity Release Supermarket to anyone. "
Mr & Mrs P - Gloucester

"Our equity release was all done without any pressure & we were made aware that if not completely satisfied we could terminate proceedings. The fact everything was laid out, so as to satisfy my wife’s concerns. All-in-all a reassuring way to do business. Nigel Hall is an asset to your company. "
Mr & Mrs N - Bishop's Stortford

"A first class service from Mark Rumney over an 18 month period.
He never once tried to push us into an equity release scheme.
A very helpful gentleman in all respects and a pleasure to deal with him."
Mr & Mrs P - Rayleigh, Essex

"Brian provided a quick, efficient service.
No long length home visits or pressure.
Everything was fully explained."
Mr & Mrs M - Spalding, Lincolnshire

"I found Mark Gregory extremely helpful and friendly.
He made the whole equity release process straightforward.
There were no delays and everything seemed to all go smoothly. "
Mrs J - Tunbridge Wells

"Mark spoke in a language we could understand. He presented all options available to us, explaining the positives & negatives of each offer & future impacts of these offers.
This enabled us to make an informed decision. "
Mrs K - Cambridgeshire

"James was very friendly & pleasant. Any queries sent were acknowledged & replied to very quickly.
Very easy to get hold of him, either by email or phone.
Everything went through very quickly & James explained everything clearly on the mortgage form."
Mrs K - Twickenham, London

"My experience with Equity Release Supermarket was always positive from day 1. Glen visited our home due to my husbands disability & explained everything in depth. A friendly & courteous gentleman. This was 8 weeks ago & our lifetime mortgage has now been completed. 100% recommended as 1st class."
Mrs W - Neath, Port Talbot

"I cannot fault the service of James Jarrold at Equity Release Supermarket.
My financial adviser was very helpful and so were the solicitors.
Everything went smoothly."
Miss R - West Malling, Kent

"Hi Michael. I’d just like to thank you for all your advice & assistance throughout our Equity Release process. The whole process was completed very quickly and efficiently. In particular I’d like to thankyou for the understanding & sensitivity you have shown with my Mums case. Much appreciated. "
Mrs M - North Shields

"Simon Maher was very open, honest and thorough in his assessment of suitable equity release products and their pros and cons to meet my individual requirements.
Friendly and responsive always and I will be certainly recommending him to my friends. "
Mr K – Preston, Lancs

"Allen Tomlinson was extremely professional from the very first phone call, through to completion. He was always responsive to queries – please commend him for an exemplary service. Thank you."
Mr C - Dinas Powys

"I was very happy with our telephone interviews with Simon and was satisfied that all the advantages and disadvantages of the Equity Release were explained clearly."
Mr & Mrs W - Bolton, Lancs

"The whole transaction was carried out expediently, professionally & with a minimum of red tape.
Highly impressive these days!"
Mr G - Edgware, Harrow

"I was made to feel important & valued. I was given all the available options & advised which option was best for me. None of my questions or concerns were left unanswered & my adviser Jane was friendly, helpful and obliging. The whole experience for me was outstanding – 10/10 "
Mrs W - Gosport, Hampshire

"Our service from George was slick, competent and speedy."
Mr & Mrs M - Swansea

"We were very impressed with Ivor’s presentation, advice and support throughout the equity release process. He removed the fears and concerns of such a transaction as a result."
Mr & Mrs C - Leigh-On-Sea

"We found our equity release advisor Darren King to be very helpful in the process of explaining everything to us and would definitely refer him to friends and family. "
Mr & Mrs G - Derby

"I will recommend Equity Release Supermarket to anyone who asks and especially Michael Filewood, simply because I dealt with him all the way through. He was always on hand to answer any questions I had. I was also delighted with the ease I could navigate around your equity release website."
Mrs S - Edinburgh

"From the initial enquiry, through to completion was very thorough. Glen was excellent in his whole approach to our needs; explaining the process/was there any alternatives, and understanding this is the way we wanted it to suit our circumstances. Very professional and thorough approach."
Mr P - Beaconsfield, Bucks

"Allen Tomlinson was first rate. We had many problems caused by Aviva & the valuer, but Allen remained calm and supportive at all times."
Mr M - Richmond-Upon-Thames

"I found James Jarrold’s services to be very informative, friendly and efficient."
Mrs M - Faversham, Kent

"Simon Coyne offered a 1st class, efficient service. All documents received as promised on time & very well documented. Applied for release on 1st Jan & the finance was deposited in my account 7th Feb. Now that’s what I call excellent service. 5 STAR "
Mr & Mrs C - Chester

"Our adviser Simon Bates was helpful & informative, answering all our questions & making this a swift & easy process. He arranged everything inc solicitor & the whole process took less than a month. We wouldn’t hesitate recommending this company to anyone."
Mr & Mrs C - Mansfield

"We would like to say a big thankyou for the excellent advice & support you gave us during our equity release lifetime mortgage. Your professional guidance through the process, made it virtually worry free & easily understood. We would recommend you & Equity Release Supermarket to anyone."
Mr & Mrs R - Torpoint, Cornwall

"I found my advisor Graham Evans to be most helpful and kept me informed every step of the way. His customer service was excellent and when I had a query and phoned him he answered my questions, or came back to me promptly. "
Mr C - Leeds

"I always think twice about getting in touch with companies online selling financial products. I would say to anyone that Equity Release Supermarket have been totally professional from day one & Michael achieved a rate 1% lower than anyone else quoted me."
Mr & Mrs K - Marlow

"I researched equity release options over several months & spoke to several advisers before choosing Mark Rumney. His explanations & communication skills far exceeded others."
Mr & Mrs K - Sandy

"Mark,Thank you so much for arranging the Just Retirement Lifetime Mortgage for me.
When you see yourself running out of money potentially, this really is a lifeline, which also opens up more opportunities in life itself, so the Equity Release Plan is a godsend "
Mr M - Worthing, Sussex

"The service we received from Allen and the team was speedy, efficient and friendly. I would have no hesitation whatsoever in recommending Equity Release Supermarket to my friends and family’."
Mr. & Mrs. B. – Buckinghamshire

"Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone I spoke to, either on the phone or in person, seemed as if they genuinely had MY interests at heart."
Mr H - County Durham

"Glen was attentive, informative and nothing was too much trouble in taking the time to answer our questions and everything was sorted quickly and efficiently. We wouldn’t hesitate to recommend your services to anyone."
Mrs C - Padstow, Cornwall

"Cathy Miller has been wonderful in helping me. She was always there for support and reassurance, answering any questions I had and responding very quickly. Thank you Cathy!"
Cathy

"Equity Release Supermarket have been the best Company we have ever dealt with. Our adviser has been amazing and everything was completed in 6 weeks hassle free. It all went smoothly and we can’t thank you enough."
Mark Rumney

"Mark Rumney was professional, patient and explained every aspect of my equity release in great detail. He is a credit to your company. Please pass on my thanks for the efficient way my request was completed."
Mr D - Sheffield

"The service I received from Simon Bates was exceptional. He was extremely knowledgeable and very easy to approach and talk to. I was able to voice every question and concern I had with complete confidence in his ability to answer them."
Mr & Mrs G - Leicester

"We dealt with Ian Seabrook who was knowledgeable and professional in his advice and guidance. We never felt pressured and he was very patient when addressing our many questions and concerns. We feel very happy with the outcome."
Mr & Mrs R - Leyland, Lancs

"Equity Release Supermarket really got things moving with my application and business was concluded within two weeks of contacting them. Very impressed with the service. Thank you so much."
Mr H - Didsbury, Manchester

"We were looking for guidance through the myriad options of equity release and we found it here. Excellent advice, very prompt service with valuation and solicitor and a great deal we would not even have considered if we had not taken advice."
Mr & Mrs T - Sale, Cheshire

"I found the service first class. In particular, I was most impressed with Nigel Hall. Although we only communicated via phone or email, his friendly manner and knowhow prompted me to select Equity Release Supermarket over other possible candidates. Wise choice!"
Mr M - Perthshire