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Use the value in your home to enjoy financial freedom with equity release

We are award-winning equity release specialists who help homeowners to realise their goals and dreams

  • We’ll find the best deal for you - from across the whole marketplace
  • No call centres. Just expert, qualified advisers ready to help you
  • Free to use tools and calculators you won’t find anywhere else
  • Our advice fee will never be more than £995 – that’s guaranteed
  • Advice the way you want it – face to face, over the phone or both
  • Track your application anytime with our exclusive online dashboard
  • Award winning service.

We help thousands of people every year to access the value tied up in their property with equity release. And we could help you too. If you are over the age of 55 and own your home, you could be eligible to take out an equity release plan.

At Equity Release Supermarket, we believe that everyone deserves a well-earned end to their working life. Whether this means spending more time with the grandchildren, making more of your home, or booking a holiday of a lifetime, we understand the importance of greater financial freedom. Show more

Formed in 2008, Equity Release Supermarket prides itself on an open and honest approach and this is why we always have your and your family’s best interests at heart. This belief is central to what we do; from providing expert advice with low-cost fees, to accessing all the equity release deals across the marketplace using our exclusive online tools.

Everything we do is to secure the best deal for you. But if equity release isn’t right for you – we’ll tell you.

So, what makes Equity Release Supermarket different?

We don’t have call centres, so when you get in touch, the first and only person you’ll speak to is your local adviser. They are expert in what they do and specially qualified to answer all your questions. They’ll be by your side every step of the way.

We think that you should know who your adviser is and what their happy customers have to say about them. That’s why we are the only broker to offer an interactive ‘Find an adviser’ tool. See who your local adviser could be, read their biography and feel free to ask them any questions you may have.

Being able to customise how you wish to receive your advice is at the core of our proposal. Whether you wish to discuss equity release over the telephone, receive a home visit from your local adviser, or even by video conference, we can tailor your requirements to suit.

Our open approach extends to the range of equity release and retirement mortgages deals we can offer you. We are not tied to any lender and so our advice is truly independent and impartial. Our name - Equity Release Supermarket is synonymous with being able to access the whole of the market to find the best deal for you. And because we’re a leading broker, the deals we source come with a range of benefits, from low fixed interest rates to cashback offers.

We also believe you should be able to research equity release deals and retirement mortgages yourself. With a suite of online and offline tools, we are the only broker to give you access to the latest deals with our exclusive ‘Compare Deals’ functionality.

Equity release is a big financial decision; thus, we ensure we keep you up to speed as your application progresses. As well as your local adviser and dedicated case handler by your side, we are the only broker to provide customers with a secure dashboard, where you can login, case track and check the progress of your application 24/7.

What is Equity Release?

Equity release is a way to access this value without having to move home or downsize - and the most popular way to do this is through a lifetime mortgage. Your tax-free money is yours to spend as you wish, either as a lump sum or a series of drawdowns.
Find out more about what is equity release?


How Does it Work?

There are two types of equity release scheme. Lifetime Mortgages are the most popular because of the range of flexible features they offer.
Home reversion plans are not often used today but still have a place to play for those wanting to guarantee an inheritance for their loved ones.
Find out more about how equity release works.

What are the pros and cons?

Equity release can be an attractive option for those looking to release cash from their homes. If you opt for a lifetime mortgage, you should consider the impact this could have on the inheritance you leave when your plan is repaid. If you currently claim means-tested benefits, these could also be impacted.
Find out more about the things to consider and the pros and cons of equity release.

Is Equity Release Safe?

Equity release is regulated by the Financial Conduct Authority and all our advisers are members of the Equity Release Council – the industry’s trade body who insist that a strict code of conduct is followed. Is equity release safe?

Am I eligible for Equity Release?

To be eligible for equity release, you simply have to be -

  • Over 55 Years Old
  • A UK homeowner whose property is valued at least £70,000

Find out more about: Do I Qualify for Equity Release?

How Much Can I Release?

How much you can release will depend on the value of your home and the age of the youngest homeowner. To get a quick estimate, try our Equity Release Calculator.

How Much Does it Cost?

Lender’s charges vary and many offer incentives. You can compare the latest equity release deals from across the market using our exclusive comparison tables. You can also get in touch for a personalised quote.
There are other costs involved such as the advice and solicitor’s fees. Read more about the fees and charges for equity release.

Meet your local adviser

Simply enter your postcode in the box below and click ‘Find your adviser’ to meet all the Equity Release Supermarket advisers that serve your local area.

Free Guides & Videos

If you’re not ready to speak to us, we’ve got lots for you to watch and read - to help you decide if equity release is right for you.

What our happy customers
have to say

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Some of our awards

We’re proud that our hard work has been recognised by experts in the equity release industry. It shows we’re doing the right thing for our customers.