About Equity Release Supermarket

Equity Release Supermarket was founded in 2008 and has now become one of the leading independent equity release advisory services in the UK. We are recognised for offering a cost effective, yet trusted and transparent approach to providing quality equity release advice.

This is the reason we have guided thousands of clients through the process of successfully releasing equity from their property and we have 100% Trusted Merchant Status from independent review service FEEFO. Choosing which equity release company to trust is an important consideration and is why we have many clients use our services not just once, but come back many years later to review their equity release schemes, or borrow additional funds. We are regulated directly by the Financial Conduct Authority (FCA) and members of the Equity Release Council, ensuring we follow a strict code of conduct.

Why Equity Release Supermarket?

Equity Release Supermarket was formed by experienced, professional advisers from recognised equity release company backgrounds such as Aviva, Just Retirement and Prudential. With their combined knowledge around equity release schemes, they now wished to now provide an independent service rather than being tied to one particular lender. Independence is the cornerstone of our business & enables us to provide impartial advice from the whole of the lifetime mortgage & home reversion market. Our team has now successfully grown to be able to offer a quality nationwide equity release advice service, aimed towards people over the age of 55 who are looking to take a release of equity to enhance their standard of living, either prior to, or in retirement. It’s these economies of scale that now also enable us to obtain special equity release deals and offers for our customers.

A Customised Approach To Equity Release

Equity Release Supermarket prides itself in offering a flexible and sensible approach to concluding any clients equity release scheme. We appreciate people like to deal with lifetime mortgages and home reversions in different ways and it’s for this reason we have developed a customised approach and a market leading website to assist. Offering advice either face-to-face in the comfort of your own home, or over the telephone, we can adapt to your requirements accordingly. Locally based advisers will always ensure ‘best equity release advice‘ is provided by conducting thorough research regards you and your requirements. From initial enquiry, to concluding the release of funds, we help guide you through the whole equity release process, keeping you informed at every stage.

Our Belief In Transparency

Equity Release Supermarket offer a unique approach to providing information on equity release mortgages. We understand today’s equity release enquirers (silversurfers) have a more digital approach to using the internet and now like to conduct initial research themselves online, and in their own time. The EquityReleaseSupermarket.com website has been built with this in mind, to complement this growing trend and we have developed a suite of tools to assist with this initial research. By providing a FREE lifetime mortgage calculator you can ascertain how much tax-free cash you can borrow & then using this information you can visit our equity release comparison tables to see which lenders could potentially be available. Each lender is listed with their respective interest rates and features, with the facility to make a quote request on a particular lifetime mortgage scheme of your choice.

Further Information On Equity Release Supermarket

We pride ourselves on offering excellent value for money and this comes by offering a competitively priced advice fee and also access to some of the best equity release deals in the market. Equity Release Supermarket endeavour to provide a smooth equity release transaction and in the most cost effective way possible.


If you have any questions regards our equity release service, contact us on FREEPHONE 0800 678 5955 today.

Equity Release Supermarket are authorised to advise on both lifetime mortgage and home reversion plans. To understand their risks and features, please ask your adviser for a personalised quotation.


For more information about what Equity Release Supermarket can offer, please see the links below…

Drawdown Lifetime Mortgage | Find a Local Lifetime Mortgage Adviser | Latest Equity Release Offers | Ask Us A Question | How to Switch Equity Release Plans | FREE Lifetime Mortgage Calculator