Hi there, I’m Mark,
I founded Equity Release Supermarket in 2008 with the goal of providing a quality national equity release advisory service that offered consumer independence.Following a career as a Financial Adviser and advising on equity release schemes at Norwich Union (now Aviva), I saw first hand how equity release has changed people’s lives, helped improve their health & generally changed their quality and outlook on life.
After a number of years, I wanted to provide greater flexibility to my customers by offering ‘whole of market’ equity release advice. With this vision I founded Equity Release Supermarket as an independent advisory service. This means I’m able to offer specialist advice from every available equity release company and therefore provide the best possible solution to suit my customer’s life choices.
Having built a reputation as a trusted advisory service that provides a friendly, professional customer facing service, I now have an established national team of advisers that remain steadfast to my very first vision and ethos. These personally selected advisers offer you a customised approach to providing an equity release service, whether that’s over the telephone or face-to-face, the choice is yours.
I have always wanted to, and been passionate about empowering customers to be able to research as much about the whole market and various products as they wish before taking advice on how to proceed. With this vision driving the business, I created the EquityReleaseSupermarket.com website. My site includes market leading tools such as equity release calculators and product comparison tables that allow customers to explore & understand equity release for themselves. This can be conducted in their own time and under no pressure, before then choosing to seek friendly, professional advice from one of my qualified advisers.
I’ve worked hard to establish close relationships with the equity release companies and the trust and confidence they have in me and my advisers also means Equity Release Supermarket are able to offer market leading deals and specially reduced interest rates.
In recognition of our hard work and the reputation we as a business have established, Equity Release Supermarket has won numerous awards and has now grown in to one of the major equity release brokerages in the country. We are proud of this achievement and also of being members of the Equity Release Council and regulated directly authorised by the FCA.
My role now is to lead the business and my team of specialist advisers to ensure more UK customers receive the best possible service. I personally still take great pride in still advising on equity release. I feel this keeps me in touch with how the equity release marketplace is developing. I am now utilising my experience to help the industry further by liaising with providers to help design new innovative products which hopefully can help enhance the consumer experience even further.
I hope you find the EquityReleaseSupermarket.com website useful and informative and it helps you on your journey to release equity from your home based on your own personal life choices.
If you have any questions, or need help with any aspects of the website, please don’t hesitate to get in touch using the contact form opposite, or call me on FREEPHONE 0800 783 9652
"Analysis of my situation intelligent & thorough.
Advice given well reasoned & supported by evidence.
Maintained friendly & prompt communication at all times.
The deal I came out with was better than I dared hope for at that time. "
"My wife & I were very concerned that we would not be able to understand all that came with this equity release & had to rely on our grand-daughter to help.
But your adviser did a sterling job helping us understand by using day-to-day language we are used to & answering our banal questions. "
"Excellent service. I was concerned the adviser would be pushy & maybe patronising, but as stated on your website the service is very good & the whole process went through so quickly."
"From our first contact with Ivor, the whole process went smoothly & very efficiently.
He provided very helpful & pertinent advice where requested, resulting in us being able to make a well judged balanced decision as to what was right for us."
"Simon was excellent in every respect. Totally honest, knowledgeable and friendly with a sense of humour.
No pressure, just full information to help us choose. We would recommend Simon to anyone."
"Was clearly explained and the whole process was fast and efficient.
Excellent communication throughout."
"Everything was very easy, efficient from beginning to end.
We would encourage anyone thinking of equity release to go ahead."
"Mark was brilliant!
He kept me informed every step of the way.
So, a big, big thank you Mark."
"A thoroughly efficient and seamless throughout, made easy by Allen Tomlinson and those acting for Ashford’s solicitors."
"We were not sure whether equity release was suitable for us and we had lots of questions.
After talking to your representative, we were confident and able to proceed.
The service was 1st class. Glen Pike was very helpful and professional."
"From start to finish, from the initial phone call from the equity release adviser, to receipt of the funds, everything happened as it was supposed to.
The advice we received was top notch & the whole process professional & efficient."
"Great service from start to finish.
Nothing was a problem at any time. Thanks"
"Simon Bates was totally professional at all times.
He provided more information than any of his competitors."
"Special mention for Allen who guided us through the process with great attention and assisted us with the legal hiccups, seeing the process through right to the end."
"Excellent service from Anthony Robinson.
Very patient and helped me through each stage of the process."
"We thought long and hard before deciding on equity release, then thoroughly researched it online.
We decided on Equity Release Supermarket to oversee the process and are very pleased with the result."
"The home visit by Simon was very helpful, informative and it answered all my doubts and helped me to make up my mind to take out the equity release mortgage."
"Anthony made my wife and myself feel at ease with what was a difficult decision to make.
Never felt any pressure was put on us to make our decision."
"Glen Pike was very good in all aspects.
We asked several questions and he came back to us promptly every time."
"I have found the whole experience very efficient and smooth running.
I am very grateful to Byron Mason, who was always very polite and professional and certainly made the whole process easy."
"Speaking to Gareth was easy and he explained everything in detail and kept in touch."
"Extremely helpful staff and overall a very speedy and easy transaction."
"Service very satisfactory and prompt.
Answered all questions asked and explained things I had any questions about."
"I would like to thanks all at Equity Release Supermarket for their prompt & efficient handling of this entire process in particular Mr Simon Maher for his excellent communication & advice throughout this matter."
"A pleasant, personal and professional service, with the right amount of advice, guidance and help."
"Derek Wren is very professional and highly personable.
He kept us informed at all stages and applied pressure to the lender to keep things moving"
"Ivor provided good advice based on his experience.
Friendly and without pressure, a nice man."
"The adviser I had in the equity release process was first class.
Mr Seabrook left no stone unturned and made it easier for me to understand."
"From first meeting to cash in the bank took just 28 days.
Much faster than I could have expected."
"We were extremely happy with our adviser Hannah Boxshall.
She explained things to us, we told her what type of scheme we wanted & she provided us with all the information we needed.
Hannah is a credit to your organisation & we wouldn’t hesitate to ask for her help if we needed to."
"At the beginning, the thought of all the paperwork was daunting to me.
But Simon and Equity Release Supermarket made the whole process run very smoothly."
"You realised we were not totally happy with an offer we had received from another provider.
Within a very short space of time you found us a better deal with a lower interest rate.
We cannot thank you enough, George was brilliant"
"I chose to go with this company because the adviser (Simon Coyne) was not pushy or manipulative.
From the first phone call onwards, Simon was informative and helpful."
"Very fast, friendly and efficient service.
The whole process was trouble free and much easier than expected."
"First class service with thanks to Anthony for all his attention at all times."
"Very happy with all the aspects of the equity release.
Anthony Robinson explained everything through the process and was friendly and very efficient."
"The whole experience was professional and friendly, also efficient."
"Darren King was very professional and went through and explained everything very clearly.
We then decided to go ahead with Equity Release, whereas before his visit we were very unsure."
"I found the service to be excellent from start to finish.
George was unstinting in the time he spent with me on the phone, and the advice he gave was, I thought, very sound.
I also like the flat fee for services – unlike other companies who charge a percentage of the amount involved"
"I was very pleased with your associate Gary Webster, and would recommend him to other parties/friends of mine."
"First class service from the outset.
It took 6 weeks from our initial enquiry to completion."
"Very friendly, easy to understand, no pressure selling and very supportive throughout the process.
Would recommend to anyone."
"From our forst meeting to final completion, we were well informed and our questions were answered promptly."
"Simon was excellent and provided clear information about the options available to me.
He expended a lot of effort and was very professional, patient and successful in securing me the mortgage I wanted."
"Although I had already done extensive research, Glen went to great lengths to ensure that I understood the whole process completely.
An extremely smooth and efficient process."
"The service we received from Jane was exemplary.
Great combination of business efficiency and friendliness. "
"From start to completion, was professional, friendly and efficient.
No hesitation in recommending your services to anyone."
"Very professional, friendly advice.
The whole procedure was very easy and stress free. "
"Derek was extremely knowledgeable and went to great lengths to find the best deal for us."
"Simon was very helpful in every way and I would recommend him to everybody if I had to.
Thank you so much."
"Simon took us through the process step by step.
We are happy to recommend this process for anyone considering equity release mortgages."
"The whole process was quick & much easier than doing a traditional mortgage.
Excellent service & highly recommended."
"Brian was very friendly and explained everything to us.
He was always on the other end of the phone and helped us out enormously.
"Byron was very professional and put our minds at rest concerning all the paperwork.
Nothing seemed too much trouble.
The advice was exactly what we were hoping for & everything was very simple & easy to understand."
"I went through the process with help all the way.
I was amazed at the seamless way it all worked.
"Hi Simon…Got the keys around 2:30 and moved my bits and pieces in. I can’t thank you enough for the huge amount of work you put into this nightmare purchase.
I don’t know what I would have done without you. I really appreciated your support, kindness – and patience – especially with all the rants on email!! "
"Very pleased everything explained well by Gareth Humphreys.
He was easy to talk to, professional and always available when I had a query "
"Superb advice right from the start. Our wishes & concerns were taken fully into account when selecting the best product.
Fantastic help throughout the entire process to completion, which was smooth & quick.
Very happy with our adviser Derek Wren, a true professional."
"Simon was very careful to ensure that his advice was appropriate for our requirements.
He explained all alternative options."
"Your adviser, Allen Tomlinson, kept me fully informed (either by email or telephone) at all stages of the process, so giving me an excellent service."
"At each stage of the process people were polite, helpful and efficient at dealing with concerns and paperwork.
I would have no hesitation in recommending Equity Release Supermarket to others"
"The loan was arranged efficiently over the telephone and via email.
Anthony was excellent in guiding us through the process & had excellent product knowledge. "
"We were very happy with the whole procedure.
Darren could not have been more helpful, even in suggesting a reasonably priced solicitor for our son."
"We were very pleased with the advice we received and the level of service from Gareth Humphreys was excellent.
Its difficult to improve on this performance."
"A very professional set-up.
You all work diligently to deliver customer requirements meeting their expectations.
"Darren made me feel at ease right away and under no obligation whatsoever.
My sister was with me and felt the same as me.
Very happy with the advice given & Darren’s knowledge on the subject."
"Excellent advice and a truly personal service of the highest standard."
"We found Brian to be very efficient.
Always explained things clearly, and was very easy to talk to.
Thanks for all your help. "
"My experience was excellent and faultless.
No hassle, from initial enquiry to completion"
"Very impressed with the service from James Jarrold.
Very helpful and gave clear advice and explanations, in what was quite an involved process.
And he answered my emails very promptly."
"I found your representative very professional and helpful.
There is that human understanding that is sadly lacking these days."
"Excellent advice and service from our adviser – Nigel Hall.
No pressure, just sound advice & everything explained in a very clear & precise way.
Reassured me of any concerns I had & made me fully aware of the implications of equity release schemes."
"I have enjoyed speaking to Gareth. He is a very nice and friendly person and he is an asset to your company.
The whole process have been relatively easy & straight forward. "
"Easy, friendly and efficient service. Comprehensive advice and never any pressure selling.
I am more than happy to recommend this service."
"My adviser, whilst very professional, made me feel comfortable in all discussions & he took his time to explain any queries I had.
I would not hesitate to recommend Equity Release Supermarket to friends & family."
"There was no pressure to proceed from initial enquiry.
This was the main factor for choosing your service.
Simon was extremely professional, while at the same time being friendly & reassuring. "
"We approached several companies and found yours to be quick, informative and very professional throughout."
"I liked the fact there is a system where the customer can keep track of their application.
I got the feeling the smaller company gives you a more personal service as had Gareth’s mobile number so I could text, or ring whenever I needed to."
"There were several telephone conversations with the adviser which were very helpful.
Furthermore, Simon spent time talking with my son & it was good to meet the adviser in my home."
"After a setback with Age Partnership we certainly will recommend the services of Equity Release Supermarket to anyone who asks!
Allen Tomlinson was determined to find a provider for us, as our situation was unusual. Many thanks Allen for refusing to give up! "
"From the start to finish we were very pleased with the service we received. Simon was very understanding with our queries & it’s a load off our minds that we don’t need to move now.
The money has come through and we can plan to get things done in the house, without the financial worry."
"A very good and reliable service.
"The financial adviser was proactive throughout the process, even when on holiday.
"Fast, friendly and efficient service.
Very clear explanation of options of the advantages and disadvantages
Never pressurised by Simon. "
"Very easy, good information and non-intrusive i.e. no gimmicks!
Glen Pike was there when needed 10/10."
"Gary Webster, my adviser, was there every step of the way, taking the stress from me, acting more like a friend than an adviser.
Gary helped me a lot and have come out feeling he found the best deal available. Thanks Gary."
"Extremely happy with the speed of response following my initial request.
All our questions, both at the initial home visit & subsequently by email or phone, were answered giving us the confidence to proceed."
"Anthony couldn’t have been more helpful. He explained the pros & cons of each plan very clearly.
Most of all I appreciated not being treated as if I am senile.
Emails were answered without delay & he was at the end of the other phone whenever I needed to talk."
"I found Simon most helpful and he kept me informed all the way through.
I would recommend Equity Release Supermarket to anybody I knew was looking for equity release."
"Gary, our adviser, made the whole equity release process easy to understand and – in as much as house purchase or sale can be – completely stress free"
"I really think the service was faultless.
Superb clear advice and updates and a very swift process.
All done in a friendly, yet professional manner"
"Based on my experiences with Equity Release Supermarket, I cannot think of any improvements!
Allen gave me all the information and was happy to answer (and explain) any questions asked. "
"My adviser, Michael Filewood was very informative, patient and courteous at all times."
"We were very pleased with the professional and friendly approach from Allen and all the people involved in getting us on the way to obtaining our Lifetime Mortgage.
It has been easy to understand and has put us in a position to do the things we had planned. Thank you."
"From Simon Bates the adviser, to the solicitors Ashfords in Exeter and Bristol, we were pleasantly surprised at every step.
Equity Release Supermarket were so easy and comfortable to deal with."
"Good service – plain sailing and painless.
No mortgage now and getting a new kitchen, whoopee…after 30 years!"
"The advice, attention and service we received form Simon Coyne was consistently excellent throughout the process.
Thank you so much. "
"Everything was perfect.
Clear communication, regular updates, smooth, efficient services."
"Ivor’s response was prompt and courteous.
Information given was precise and fully understandable."
"Hi Anthony, I thought you would like to know the funds arrived in our account yesterday.
Thank you so much for your kind assistance and professionalism. We’ve worked in the finance industry for a combined 60 years & are able to recognise customer service at required levels. You delivered, well done. "
"From start to finish, what was thought to be a harrowing experience has been effortless of the professional skills of all concerned ~ especially Simon Bates
Simon has that friendly touch that shines through at all times & always kept us up-to-date.
Application made 27th April – completion 8th June – WOW "
"Many thanks to Michael Filewood.
Impressive in all aspects from start to finish."
"Excellent customer service.
Professional and always gave great communication.
Thank you Simon."
"I found Ian Seabrook very helpful and he always explained my questions really clearly.
With all the various forms and signing, I just knew he was available to assist me.
Please thank him for me. "
"Ivor listened carefully and I felt he went that extra mile in looking for the best equity release plan for us.
He was so concerned that everything would be right for us.
He was fantastic."
"I had an excellent experience using Gareth as he explained everything in easy to understand manner.
Gareth & his online tracking system kept me informed at all stages of the process.
I wouldn’t hesitate to recommend him to anyone."
"I can’t fault Allen Tomlinson’s advice, manner, contactability and professionalism.
I would have no hesitation in recommending his service.
With respect to ‘Equity Release Supermarket’, I found their website the most informative & the easiest to navigate. "
"The advice given by Gary was excellent. It was made clear, so we fully understood the commitment we were making.
Nothing hidden. exactly what we wanted.
We are both so very grateful."
"Byron was a straight talking, no nonsense and very personable guy.
"I would be happy to recommend ‘Equity Release Supermarket’ to anyone; and would I would especially like to thanks Jennie Gray, who has been helpful and friendly throughout."
"Darren was down to earth.
Direct and to the point.
No pressure placed on us.
"I was Googling for equity release that allowed partial repayments & read the details on the site as I had been considering this for 12 months.
Simon took all the time needed in our phone calls to make sure I understood the process & responded quickly to emails. "
"A pleasure to deal with Mark Rumney, great guy & straightforward to deal with.
From our initial enquiry, to final completion was brilliant!!
Pity everything else in life isn’t so straightforward "
"George was extremely thorough, knowledgeable and approachable.
The process was fine-tuned and puts other areas of financial services to shame."
"We were very pleased with the process of obtaining an equity release mortgage.
The whole process was explained very well – especially the drawbacks & great care was taken to ensure we understood it all.
I would recommend Equity Release Supermarket to anyone. "
"Our equity release was all done without any pressure & we were made aware that if not completely satisfied we could terminate proceedings. The fact everything was laid out, so as to satisfy my wife’s concerns. All-in-all a reassuring way to do business. Nigel Hall is an asset to your company. "
"A first class service from Mark Rumney over an 18 month period.
He never once tried to push us into an equity release scheme.
A very helpful gentleman in all respects and a pleasure to deal with him."
"Brian provided a quick, efficient service.
No long length home visits or pressure.
Everything was fully explained."
"I found Mark Gregory extremely helpful and friendly.
He made the whole equity release process straightforward.
There were no delays and everything seemed to all go smoothly. "
"Mark spoke in a language we could understand. He presented all options available to us, explaining the positives & negatives of each offer & future impacts of these offers.
This enabled us to make an informed decision. "
"James was very friendly & pleasant. Any queries sent were acknowledged & replied to very quickly.
Very easy to get hold of him, either by email or phone.
Everything went through very quickly & James explained everything clearly on the mortgage form."
"My experience with Equity Release Supermarket was always positive from day 1. Glen visited our home due to my husbands disability & explained everything in depth. A friendly & courteous gentleman. This was 8 weeks ago & our lifetime mortgage has now been completed. 100% recommended as 1st class."
"I cannot fault the service of James Jarrold at Equity Release Supermarket.
My financial adviser was very helpful and so were the solicitors.
Everything went smoothly."
"Hi Michael. I’d just like to thank you for all your advice & assistance throughout our Equity Release process. The whole process was completed very quickly and efficiently. In particular I’d like to thankyou for the understanding & sensitivity you have shown with my Mums case. Much appreciated.
"Simon Maher was very open, honest and thorough in his assessment of suitable equity release products and their pros and cons to meet my individual requirements.
Friendly and responsive always and I will be certainly recommending him to my friends. "
"Allen Tomlinson was extremely professional from the very first phone call, through to completion. He was always responsive to queries – please commend him for an exemplary service. Thank you."
"I was very happy with our telephone interviews with Simon and was satisfied that all the advantages and disadvantages of the Equity Release were explained clearly."
"The whole transaction was carried out expediently, professionally & with a minimum of red tape.
Highly impressive these days!"
"I was made to feel important & valued. I was given all the available options & advised which option was best for me. None of my questions or concerns were left unanswered & my adviser Jane was friendly, helpful and obliging. The whole experience for me was outstanding – 10/10 "
"Our service from George was slick, competent and speedy."
"We were very impressed with Ivor’s presentation, advice and support throughout the equity release process.
He removed the fears and concerns of such a transaction as a result."
"We found our equity release advisor Darren King to be very helpful in the process of explaining everything to us and would definitely refer him to friends and family. "
"I will recommend Equity Release Supermarket to anyone who asks and especially Michael Filewood, simply because I dealt with him all the way through. He was always on hand to answer any questions I had. I was also delighted with the ease I could navigate around your equity release website."
"From the initial enquiry, through to completion was very thorough. Glen was excellent in his whole approach to our needs; explaining the process/was there any alternatives, and understanding this is the way we wanted it to suit our circumstances. Very professional and thorough approach."
"Allen Tomlinson was first rate. We had many problems caused by Aviva & the valuer, but Allen remained calm and supportive at all times."
"I found James Jarrold’s services to be very informative, friendly and efficient."
"Simon Coyne offered a 1st class, efficient service. All documents received as promised on time & very well documented. Applied for release on 1st Jan & the finance was deposited in my account 7th Feb. Now that’s what I call excellent service. 5 STAR "
"Our adviser Simon Bates was helpful & informative, answering all our questions & making this a swift & easy process. He arranged everything inc solicitor & the whole process took less than a month. We wouldn’t hesitate recommending this company to anyone."
"We would like to say a big thankyou for the excellent advice & support you gave us during our equity release lifetime mortgage. Your professional guidance through the process, made it virtually worry free & easily understood. We would recommend you & Equity Release Supermarket to anyone."
"I found my advisor Graham Evans to be most helpful and kept me informed every step of the way.
His customer service was excellent and when I had a query and phoned him he answered my questions, or came back to me promptly. "
"I always think twice about getting in touch with companies online selling financial products.
I would say to anyone that Equity Release Supermarket have been totally professional from day one & Michael achieved a rate 1% lower than anyone else quoted me."
"I researched equity release options over several months & spoke to several advisers before choosing Mark Rumney. His explanations & communication skills far exceeded others."
"Mark,Thank you so much for arranging the Just Retirement Lifetime Mortgage for me.
When you see yourself running out of money potentially, this really is a lifeline, which also opens up more opportunities in life itself, so the Equity Release Plan is a godsend "
"The service we received from Allen and the team was speedy, efficient and friendly. I would have no hesitation whatsoever in recommending Equity Release Supermarket to my friends and family’."
"Everything went through far more quickly than I anticipated, and with a lot less hassle than I had expected too! Everyone I spoke to, either on the phone or in person, seemed as if they genuinely had MY interests at heart."
"Glen was attentive, informative and nothing was too much trouble in taking the time to answer our questions and everything was sorted quickly and efficiently. We wouldn’t hesitate to recommend your services to anyone."
"Cathy Miller has been wonderful in helping me. She was always there for support and reassurance, answering any questions I had and responding very quickly. Thank you Cathy!"
"Equity Release Supermarket have been the best Company we have ever dealt with. Our adviser has been amazing and everything was completed in 6 weeks hassle free. It all went smoothly and we can’t thank you enough."
"Mark Rumney was professional, patient and explained every aspect of my equity release in great detail. He is a credit to your company. Please pass on my thanks for the efficient way my request was completed."
"The service I received from Simon Bates was exceptional. He was extremely knowledgeable and very easy to approach and talk to. I was able to voice every question and concern I had with complete confidence in his ability to answer them."
"We dealt with Ian Seabrook who was knowledgeable and professional in his advice and guidance. We never felt pressured and he was very patient when addressing our many questions and concerns. We feel very happy with the outcome."
"Equity Release Supermarket really got things moving with my application and business was concluded within two weeks of contacting them. Very impressed with the service. Thank you so much."
"We were looking for guidance through the myriad options of equity release and we found it here. Excellent advice, very prompt service with valuation and solicitor and a great deal we would not even have considered if we had not taken advice."
"I found the service first class. In particular, I was most impressed with Nigel Hall. Although we only communicated via phone or email, his friendly manner and knowhow prompted me to select Equity Release Supermarket over other possible candidates. Wise choice!"