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Pure Retirement


Established in 2014, Pure Retirement is a specialist lifetime mortgage lender with a wealth of industry expertise in equity release and later life lending. Pure has helped over 40,000 customers release equity tied up in their homes.

Their dedicated Customer Account Servicing team are committed to providing a service-led experience that keeps you at the forefront. This approach is demonstrated by their ‘Excellent’ online reviews via Trustpilot and their consistent service award wins.



Pure’s Lifetime Mortgages

Pure Retirement offers a range of four distinct lifetime mortgages, all regulated by the Financial Conduct Authority. This diverse selection ensures that you can find a lifetime mortgage to meet your specific needs against your financial goals.

Alongside security and flexibility, they also offer:

  • No negative equity guarantee
  • Fixed rate of interest through the term of your mortgage
  • Equity release plans for both single and joint applications
  • Easy and streamlined process to access additional funds (further advances)
  • Option to transfer your lifetime mortgage when moving home (porting)
  • Optional repayment plans available
  • Cash lump sums or draw-down options
  • Exclusive feature: Control of your lifetime mortgage through an easy-to-use online platform


As a specialist lifetime mortgage lender, Pure is dedicated to enhancing the equity release market through product innovation. Pure’s objective is to make the equity release process clear, understandable, and easy to access.


Classic Lifetime Mortgage

The Classic range is funded by a leading UK life insurer and aims to provide the lowest interest rates across the market. There are several tiers of the Classic plan. They differ in the size of the loan-to-values, interest rate and the loan amount that can be taken – helping you customise a plan that meets your individual needs. The Classic range is available either as lump sum or drawdown plan.


Sovereign Lifetime Mortgage

The Pure Sovereign plan comes in both Standard and Elite versions. They are aimed towards those looking to borrow a higher loan amount and also come with the option of a drawdown facility. The Sovereign plan offers several options allowing you to design your plan - with or without application fee, cashback and choice of 8 or 10 year early repayment charges.


Heritage Lifetime Mortgage

Pure's Heritage Standard and Freedom range aim to provide greater flexibility with repayment solutions. The standard Heritage plan allows 10% voluntary payments back to the lender, whilst the Heritage Freedom 20 & 40 allow a greater repayment amount (20% & 40% pa) with no penalty. Heritage also comes with a contribution to legals fees and flexible drawdown option.


Emerald Lifetime Mortgage

Pure's Emerald plan offers mid loan-to-value products and flexible repayment solutions by allowing up to 12% partial repayments yearly back to the lender with no penalty and these can be paid by monthly direct debit. There is a choice of fees free or not, with the former waiving any application or valuation fee, but as a consequence does increase the interest rate.


Do the high street banks offer lifetime mortgages?

The ‘big' high street banks - that is Halifax, Barclays, Lloyds, HSBC, Santander, Royal Bank of Scotland (RBS) and Nationwide don’t currently offer lifetime mortgages or equity release plans themselves.

Call us anytime

We understand that with different options to choose from, it can be difficult to find the right lifetime mortgage plan provider for you. That’s why our team of expert and impartial advisers are on hand to answer all your questions and find the right solution for you.

It costs nothing to give us a call and the first and only person you’ll speak to is your local adviser. That’s because we don’t have call centres. Just highly qualified and experienced advisers ready to help you.