North West ad agency Cheetham Bell, part of MediaCom North, is taking The UK’s No.1 independent equity release advisory service, Equity Release Supermarket, into television advertising for the first time.
The fintech is looking to broaden its audience after launching its industry-first digital solution, smartER, for consumers, and the TV spot will be rolled out nationally – including on Channel 4 and Sky - as part of a smartER push.
It follows Helen, who is looking to compare the entire equity release market and gain personalised deals to enable her to fulfil her aspirations. She discovers the only place that does this is Equity Release Supermarket’s smartER, and she embarks on the smartER journey.
The campaign is supported by big corporate brands and UK wide providers Pure Retirement, Standard Life Home Finance and Aviva.
Richard Brook, CMO at Equity Release Supermarket said: “We’re thrilled to go live with our first ever TV appearance, communicating the benefits of smartER direct to consumers in the comfort of their own home. This technology is truly transformational within our industry – it not only puts customers in control but enables them to compare the market, gain personalised offers and have all the information direct at their fingertips.”
Leighton Horsley, partner at Cheetham Bell added: “The premise of the campaign is based around this notion to compare. We love a deal or a bargain, and it’s simply in our nature to compare everything these days, from car insurance and holidays to our houses and even food. We wanted to strip back the detail and let the product do the talking – showcasing that people can now also compare equity release, with smartER being the only place in which you can do so.”
The advert is being supported with a social campaign, also led by Cheetham Bell. The agency also includes high-profile brands such as United Utilities, Soreen, SharkNinja and Boots among its customer base.