Equity Release Supermarket (ERS) took home the ‘Best Financial Adviser – 20+ adviser’ accolade at the annual Equity Release Awards last night in London.
Mark Gregory, Founder & CEO at Equity Release Supermarket commented: “This was an incredibly proud moment for us, especially as we have now been recognised as leading the way in our field, after a lot of dedication and hard work.
“It was great to meet likeminded people and businesses to discuss how the industry has progressed for the better over the past few years, and the role we’ve played in bringing about industry changes, some of which come into effect in the new year.
“This award serves as further recognition to the commitment, loyalty and determination shown by everyone at Equity Release Supermarket in delivering the very best service we can to our clients and making our company a true success.”
The last 12 months in particular have been transformational for Equity Release Supermarket. In December last year, they relaunched their brand and website following extensive research, gathering invaluable insights into what customers wanted from the equity release process, the role of their adviser and advice within that.
As a result, their site now offers the most comprehensive range of tools and informative equity release content for customers to discover how equity release could enhance their lives as well as focussing on the importance of advice.
Amongst the unique tools ERS now offer is ‘Find an adviser’. This technology enables customers to ‘virtually meet’ their adviser and chat with them at their own convenience, giving customers the confidence, and reassurance they need. The results say it all with usage increasing by an overwhelming 165% YOY, proving the demand for this service.
The new site has also revolutionised the customer experience and is reflected in the YOY user statistics. Users now spend 44% more time on the site, bounce rate has reduced by 20% and on-site conversions have increased by 23%.
Mark also added: “We continue to be digital innovators in our field and lead the way in terms of ground-breaking new initiatives. Shortly, we will be launching an industry first online experience, showcasing how we continually push the boundaries when it comes to the customer experience and support for the market.
We look forward to another successful year to come."